Many Companies Late to the Party

Business professionals, it seems, say that if image is not everything, it’s definitely something.

According to the new Business Image Survey by retailer Office Depot, 66 percent of business professionals said having a company logo is “very” to “extremely” important to the success of their business.

However, 46 percent of small businesses do not have business cards for their organization, and 28 percent do not have logos. About one-fifth of those respondents said they went without those branding materials because of expense or not knowing where to turn for them, the survey found.

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